CRM News

Tech Notes from Nan: Increasing Traffic to Your Online Edition

CRM Pubs - Wednesday, February 08, 2017

Some of you have contacted us to enquire about the analytics associated with your guide. We've been keeping track and we've seen some stellar performances, and some slow starters. If you are hoping to drive more traffic to your online guide, make sure to share your online edition via your career center's social media.

Here's the quickest way:

With your browser open to your guide, click on the share button in the lower right corner.

A dialog box will open providing several options for sharing the guide.

Contact CRM to receive updated analytics on the total number of views your guide has received to date and by how many viewers.

Thanks for stopping by!

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The CRM Planning Packet

CRM Pubs - Wednesday, March 23, 2016

Why did I receive this?

As a kick-off to each new publishing season, CRM sends out a Planning Packet (in a PDF) that contains key deadlines, specifications, instructions for you and a few forms. Its function is to provide information and to start a dialog so CRM knows how you would like to update your guide.

Do I really have to fill out these forms?

Planning sheet 1 provides CRM with critical information, and is very important to submit to CRM so your guides get where they are intended to go in a timely fashion. The contact information you provide is important as well, so we don't inadvertently nag someone for information and materials they can't/won't supply—we don't want to be a nuisance.

Planning sheets 2 and 3 are important, too, but the information CRM is asking for via those forms can also be conveyed in an email if that is more convenient to you.

Share it!

In an effort to avoid being a nuisance, we usually email the Planning Packet to just one contact in your office. It contains quite a lot of information, though, and other staff members or individuals may need the information it contains. We hope you will share the packet with the necessary people. If you would like us to excerpt a page (i.e., the cover specifications page for your designer), please ask—we're happy to help.

Where is mine?

If you've worked with CRM in the past, and a Planning Packet doesn't arrive by January or February, please email us! Unfortunately, emails go awry or contact information changes. Sorry about that! We'll get it to you as quickly as possible.

Thanks for stopping by!

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CRM's Digital Editions Page

CRM Pubs - Friday, January 16, 2015

Visit the new page on that addresses the many flavors of Digital Editions.

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Tech Notes from Nan: CRMs Artwork Specs

CRM Pubs - Thursday, November 13, 2014

There are two key changes to our artwork specifications which our Career Center Partners and their advertisers should know going into the 2015-16 season.

Change 1: Resolution Update

Thanks to equipment developments (related specifically to dot gain) in printing, the ideal resolution for artwork is now 350 ppi (formerly 300 ppi). For those of you who are familiar with resolution, please skip down to Change 2: Metadata.

Resolution Explained in Detail

When is 72 ppi acceptable? For print, it is not ok for files to go to the printer at 72 ppi because the quality of the artwork in the printed piece will be very low. Your digital camera takes all of it's photos at 72 ppi. The way it takes high resolution (high quality) photos is to increase the dimensional size of the photo. For example:

The photo from my garden pictured above is the "raw" photo from the camera. I specifically set my camera to take high quality photos all the time. As you can see, the resolution is 72 ppi, but look at the dimensional size: 21 x 28 inches! It's huge!

The screen capture above is from Adobe Photoshop, and Photoshop would allow me to type 350 into the resolution field and, if I left the check box for "Resample" selected, Photoshop would take an educated guess at what all the missing pixels should look like. Sounds like  a great idea, but in practice, it gets mixed results.

Instead, I deselect the resampling function of the program. You can see by the link symbol in the picture above that the resolution and dimensional sizes then become dependent on each other, and when I increase the resolution to 350 ppi, the dimensional size is reduced. This is a proper resolution conversion because the program is using the actual pixels from the photo and compacting them.

Working with Photoshop over time, you can develop a feel for combining both resampled and non-resampled techniques to yield the largest size photo at the ideal resolution—there's a bit of leeway to fudge because in small increments, Photoshop's resampling is a very handy tool. If you want to experiment, make sure you save a version of your original art, because once the quality is's gone.

If you submit a 72 ppi photo that is only 3x3 inches to CRM, however, it is not possible to perform a proper resolution conversion. We will be in contact with you asking for higher quality art.

So, back to our original question, "When is 72 ppi acceptable?" Answer: When the 72 ppi resolution is paired with the large dimensional size and you are a Career Center Partner submitting editorial art to CRM for design purposes.

Advertising artwork (PDFs) submitted to CRM must come to us in high resolution. 

Change 2: CRM is Now Requesting Metadata

Our next request is a bit more detailed. We are asking for a Description in the IPTC Core metadata that accompanies each piece of artwork submitted to CRM.

Why are you being asked to provide this information?

Excellent question! One request we have received from our Career Center Partners is for an accessible version of their online guide. This will not be a standard offering from CRM because it requires a separate workflow. A key element in the production of an accessible PDF is the Description field in metadata. Here's why:

Reading software uses the Description field of metadata to read anything on a page that is not text. Ads do not have live text (the copy is part of the artwork), so a readable substitute must be available. When the reading software reaches a piece of artwork, it accesses the description and reads it instead. In the Keep American Beautiful ad example below, Ive added a description of the background photo, Photo of empty plastic bottle in a field of grass with a park bench to the side. The copy (text) of the ad strongly relates to the picture of the bottle, so the context of the ad is lost to anyone vision impaired who is reading the ad if the description of that visual element is left out.

It should be noted, too, that reading software relies on punctuation to indicate logical breaks in the text, so dont leave out the commas and periods! The reading software doesnt have to breathe, so it will rush through from beginning to end without punctuation to slow it down.

Heres an example of an ad with a Description:

For some of you the existence and use of metadata is not new so this request will not be a big deal.

For others, it may be very new. The screen shot above is from Adobes Bridge software. Links to other tools can be found on Photometadata.orgs website: — in the index click on Metadata Viewing and Manipulation Utilities.

Photographs and logos need to have descriptions too!

Caltechs logo has a Description:

More elaborate information could be added as well. For example, Hands holding and shielding a lit torch. I chose to omit that information for brevity.

A note to our Career Center Partners regarding description metadata: Any artwork you pick up from the 2014-15 season for use in your 2015-16 book will have a description added to the metadata by CRM as a matter of customer service as we set up the files for the 2015-16 season.

Please provide a metadata description for any new artwork you submit for publication.

A Work-Around for the Moment

Whether an advertiser or Career Center Partner, if you simply can not place the description yourself, please provide the description to CRM in the body of an email or in a Word Doc. We can cut and paste on your behalf!

Advertisers, please note that if you do not supply a description, CRM will list your company name and URL as the description. While we can cut and paste, we will not have time to hand enter all of the copy from your ad when we are in production.

If you have additional questions, please contact Nan Mellem at: nan at crmpubs dot com for further information.

Thanks for stopping by!

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Keeping it Simple: Career Planning Guide

CRM Pubs - Tuesday, September 17, 2013
College Recruitment Media is pleased to offer a "Career Planning Guide", published exclusively for your campus!  

Attention Career Services: If your team would like to offer students a resource that is an extension of your office, the "Career Planning Guide" may be the solution for you.  With our competitive quotes and attentive customer service, we can offer a quick turn around on a Guide for your campus. If funds from a grant or corporate underwriter are available to you, we can incorporate their advertising campaign in a way that gives them special recognition of their sponsorship.  

Contact Dorothy Kerr at (dorothy @ for more information about our publishing services.  

Attention Employers: If you're looking for a way to enhance your brand on a target campus, consider sponsoring a "Career Planning Guide". In addition to being listed as the exclusive sponsor, your company will receive advertising placement on the Inside Front, Inside Back and Outside Back covers. These premium positions are exclusively yours to market your company as an "Employer of Choice" to students.

Contact Hector Barrera at (hector @ for more information about advertising and sponsorship options.  

Click on the cover image above to request a sample.  

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Career Guides for Graduate Students

CRM Pubs - Tuesday, September 17, 2013

Are you seeing more and more Graduate students coming into your office for services and guidance? College Recruitment Media can publish a Career Guide that meets the specific needs of your graduate students.  Contact Dorothy Kerr at (dorothy @ for more information.  In the meantime, please take a look at the Career Guides that we published for UCLA and Stanford for the 2012-2013 school year. Click on the cover images below to request a sample.


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Career Guides for Community Colleges

CRM Pubs - Tuesday, September 17, 2013
College Recruitment Media has long been known as a publisher for 4-year colleges and universities. However, we also work with community colleges! In recent years, you’ve had an increase in demand for services. We can publish a Career Guide that becomes an extension of your office and meets the specific needs of your students.  Contact Dorothy Kerr at (dorothy @ for more information and a no-obligation quote. Click on the cover images below to request a sample.  


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2013-2014 Career Guide Graduate School Supporters

CRM Pubs - Monday, September 16, 2013

A BIG CRM thanks to the following colleges and universities who advertised their graduate programs in the 2013-2014 Career Guides.  We look forward to helping you meet your recruitment and enrollment goals at key campuses!

Alliant International University
American College of Traditional Chinese Medicine
American Jewish University
American Language Institute at San Diego State University
American University of the Caribbean School of Medicine
Bastyr University
Cal Northern School of Law
California Institute of Integral Studies
Carnegie Mellon University - The H. John Heinz III College
Chapman University
Claremont McKenna College
Cornell University - School of Hotel Administration
Dartmouth College - The Dartmouth Institute
East Carolina University Graduate School
Eastern Mennonite University
ESSEC Business School
Fairleigh Dickinson University - School of Pharmacy
Frank Batten School of Leadership and Public Policy
Fung Institute For Engineering Leadership at UC Berkeley
Geneva College
George Mason University
Georgian Court University
High Point University
Iowa State University - Interdepartmental Genetics
Johns Hopkins University School of Nursing
Long Island University - Brooklyn
Loyola University Maryland - Graduate Center
Marymount University
McCormick School of Engineering and Applied Science at Northwestern University
New Mexico State University Graduate Studies
New York Chiropractic College
Oklahoma Christian University
Pacific Lutheran University
Pacific University
Palmer College of Chiropractic
Point Loma Nazarene University
Purdue University, Engineering Professional Education
Purdue University College of Engineering
Ramapo College of New Jersey
Rochester Institute of Technology Alumni Relations
Rowan University - College of Graduate & Continuing Education
Rutgers School of Management and Labor Relations
Rutgers University - Busch Campus
Rutgers University Professional Science Master's Program
Santa Clara University Leavey School of Business
Seattle University College of Science and Engineering
Simpson University
Southern California University of Health Services
St. George's University
Temple University
Texas A&M Health Science Center School of Graduate Studies
Texas A&M HSC School of Rural Public Health
Texas A&M International University A.R. Sanchez, Jr. School of Business
The College of New Jersey Office of Graduate Studies
The College of William & Mary School of Education
The University of Kansas Madison and Lila Self Graduate Fellowship
The University of Oklahoma College of Law
The University of Portland School of Education
Thomas Jefferson University
UAG School of Medicine
UC Irvine Extension
UC Irvine - The Paul Merage School of Business
Union Graduate College
University College London
University of California, Irvine Extension
University of Medicine and Dentistry of New Jersey
University of Nevada School of Medicine
University of New Mexico School of Medicine
University of Oklahoma - Advanced Programs
University of Pittsburgh - Pitt Public Health
University of Texas at El Paso Graduate School
University of Washington Professional & Continuing Education
USC Annenberg School for Communication and Journalism
Vanguard University
Washington University in St. Louis
Williamette University Atkinson Graduate School of Management
Worcester Polytechnic Institute
Wurzweiler School of Social Work at Yeshiva University
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2013-2014 Career Guide Employer Sponsors

CRM Pubs - Monday, September 16, 2013
The 2013-2014 Career Guides have been published and distributed to our partner campuses.  Every year we see a bigger and more diverse group of employers who support their key recruiting campuses by advertising within the Career Guides.  A BIG CRM thanks to the following employers for their advertising support:

1st Source Bank
A10 Networks
AAA Carolinas
Advanced Systems Concepts
Alpine Data Labs
Amcor Rigid Plastics
American Campus Communities
Amerind Risk Management Corporation
Anderson Center for Autism
Arthur J. Gallagher & Co.
Ashley Furniture Industries
AT&T Mobility
AT&T Retail Leadership Development Program
Audubon Engineering
Austin Independent School District
Avere Systems
Bauer Compressors
Becker Professional Education
Belcan Corporation
Bimbo Bakeries
Biomet, Inc.
Bottomline Technologies
Bracebridge Capital
Bridgestone Americas
Builders Mutual Insurance Company
California Highway Patrol
Capital One
Chevron Upstream and Gas
Chrysler Group
Cisco Systems
CIT Group
CME Group
Coakley & Williams Construction
Cobalt, an ADP Company
Concur Technologies
Coupa Software
Defense Intelligence Agency
Development Group, Inc.
DoubleDown Interactive
Duplin County Schools
Educational Housing Services
El Paso Independent School District
Elaine's Pet Resorts
Enterprise Rent-A-Car
EP Energy
Ernst & Young 
ESCO Automation
Evonik Corporation
Fairfax County Public Schools
Flex College Prep
FlipKey, Inc.
Flow Traders US
Forman Mills
Franklin Electric
Freeport-McMoran Copper & Gold
GECU Credit Union
Genomic Health
Gibbs & Cox
Goodman Global
Gopher Sport
Grant Thornton
Greenville Utilities
Grunenthal USA,
GuideStone Financial Resources
Harris Teeter
HBM, Inc.
Heartland Head Start
Hexcel Corporation
HGST, a Western Digital Company
HNI Corporation
Home Depot
Hudson River Trading
Icon Creations Inc.
ILX Lightwave
ImageNet Consulting
Inland Label & Marketing Services
Integrated Marketing Services
International Paper
IXL Learning
J. P. Morgan
Jefferson County Public Schools
Johnson & Johnson
Joule Inc.
JP Morgan
Kaiser Permanente
Kalahari Resorts
Kaplan Test Prep
Katz, Sapper & Miller
Kelly Generator & Equipment
KSB, Inc.
L.E.K. Consulting
L'Auberge Casino Resort Lake Charles
Lam Research Corporation
Lavelle Industries
Location Scale
Madera Community Hospital
ManTech International Corporation
Marathon Oil Corporation
Marcus & Millichap
Marine Corps Officer Programs
Mary's Gone Crackers, Inc.
Maryland State Highway Administration
Massey Knakal
Maxim Integrated
McCoy's Building Supply
Medical Protective
Memorial Health System
Midwest Insurance Company
MIT Lincoln Laboratory
Modern Woodmen of America
Moog Components Group
Moss Adams 
National Lloyds Insurance Company
National Technical Institute for the Deaf
Neighborcare Health
Newport News Shipbuilding
Newport Restaurant Group
Norfolk Police Department
Northern Trust
NTK Academic Group
Nucor Steel
Ogura Industrial Corp
OMNI Hotels
Open Access Technology International
Opportunity Knocks, Inc.
Oracle Corporation
Oregon Department of Fish and Wildlife
Outokumpu Stainless USA
Panda Restaurant Group
Patina Restaurant Group
Patrick Industries, Inc.
Peace Corps
Perquimans County Schools
Philadelphia Gas Works
Phillips Medisize Corporation
PJM Interconnection
Plex Systems, Inc.
Port of Seattle
PPL Services Corp.
Prince William County Schools
Reply Inc.
Rivers Casino
Roaring Gap Club
Robert Bosch
Robert Half International
Rocket Fuel 
Ronco Mechanical Contractors
Rose Acre Farms
Ross Management Services
Ross Stores
Royall & Company
S/TEC Group, Inc.
Sanderson Farms
Savannah River Nuclear Solutions
Saville Dodgen & Company
Shell Oil
Sierra Lobo
Silicon Graphics International Corp
Silver Line Building Products
Simpson Gumpertz & Heger
Sleep Train Mattress Centers
Sleepy Hollow Country Club
Spirol International Corporation
State of Tennessee Department of Human Resources
SunCrest Healthcare
Supreme Corporation
The Dinex Group
The Dow Chemical Company
The Princeton Review
The Sherwin Williams Company
Think Big Analytics
Toys R Us
Trip Advisor
United States Air Force
United States Army
United States Steel Gary Works
United Technologies Corporation
United Water
Untracht Early LLC
Vectren Corporation
Verizon Wireless
Vertica, an HP Company
Wake County Public School System
Washington County Schools
Washington Montessori Public Charter School
WebMD Health Services
Wedding Shoppe, Inc.
Weidner Apartment Homes
WeiserMazars LLP
Welch Packaging
Wells Fargo
Weyerhaeuser Company
Whirlpool Corporation
Winston Salem Police Department
Woodfield Country Club
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Career Guide Production Hit High Gear Today

CRM Pubs - Friday, March 15, 2013

Today was a book materials deadline for our partner schools hoping to receive 200 bonus copies of their books. To say we had a few emails in our inboxes would be an understatement! Thank you for submitting your edits—it helps us immensely.

If you’ve submitted materials but have not received a confirmation of their safe arrival from us, please be patient while we carefully review, file and just generally get a handle on the influx.

In the meantime, here’s a little eye candy of some of the 2013-2014 covers:

Thanks for stopping by!

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