CRM News

CRM is a publishing company striving to be green. We’ve always done print runs specific to our schools’ needs, and we’re able to do this because we have many partners. In the past year our Career Guides were printed to FSC standards.

In an effort to cut even more paper out of our production process, Tim and Nan have installed iAnnotate on their iPads. To any of our career center partners: We invite you to install the app as well. If you haven’t begun to edit a hard copy of your guide, you will be able to do the edits in iAnnotate and send them to us electronically. We will exchange proofs with you in this manner as well.

Also, iAnnotate syncs with Dropbox, and we’d be happy to set up an editorial folder for materials submission and proofing.

Contact nan (at) CRMpubs.com for more information or help with the process.

Edit: For our career partners using Android technology, here is a link to an annotation app called RepliGo Reader: Android Apps. We can't give you a review of it, so we make no promises. We'd be happy to hear your feedback about other apps, so drop us a note anytime.

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The last time we chatted, we were heading into the very busy month of September with six Career Fair Guides in production, and we’re happy to report a successful outcome.

We’ve been invited back onto the team for the production of the University of Maryland’s spring event guide, so we must have done something right. We’re looking forward to working with them again, and with all of our other partners for their spring events.

Visit our Career Fair Guide page to see a calendar of upcoming publications. Don’t miss an opportunity to connect with the students of these excellent schools!

What the Future Holds at CRM

This is the time of year when we take stock of the things we did right, and yes, the things we did wrong (or at least, the areas that need improvement), and we redesign ourselves.

A company, just like an individual, needs to exist in a state of training—learning new things and reassessing old techniques with a critical eye for what works and what doesn’t. CRM is sensitive to this. Thanks in large part to the feedback we get from our career center partners and their sponsors we know what we need to do to improve. We hear you!

So here are a few changes you’ll see from CRM in 2011:

            Features with appeal to our career center partners:

• New option available for your electronic version: PDF or SWF? To see a sample of a CRM-created SWF file, check out Virginia Tech’s Career Planning Guide. Check your planning packet for further details.
• New hosting option: CRM is now offering our partners up to 5 Mb of hosting space for your electronic publication.
• New CRM articles in the library. Planning sheet #2 will have the new options listed. (CRM Work In Progress)
• New CRM article designs—multiple page designs of new and favorite old articles with artwork and a little white space thrown in for good measure. The designs will be available in the CRM Article Library PDF that will be appearing soon on CRMpubs. (CRM Work In Progress)

            Features with appeal for everyone:

• CRM is going green! All CRM publications will use paper that  is produced in accordance with the Forest Stewardship Council’s (FSC) guidelines. We started this conversion in the 2010-11 season, but we are fully committing to it for 2011-12.
• Whether our career center partners choose a PDF or SWF file for their electronic version, all advertisers will enjoy one active link in their ad.

CRM is on Facebook!

For frequent updates regarding sponsorship opportunities, we hope you'll "like" our page: College Recruitment Media

Finally, we are thankful for our partnerships with the Career Centers and all the wonderful people who work so hard keeping them up and running, so we wish you and yours A BIG CRM HAPPY THANKSGIVING!

           

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Another week gone by, and we are happy to report Rutgers liked one of the covers we sent them. After just a few tweaks it was finalized.

We also received beautifully designed and produced covers from The Culinary Institute of America and Stanford University.

Looking at these three covers side-by-side, it would seem there is a theme developing in this year’s covers. Stay tuned to see if the theme continues.

Since our last Career Guide production report the list of advertisers who have reserved their space has grown.

Here’s a big CRM THANK YOU to the following employers and graduate schools who have placed their orders for ad space in the 2010-2011 Career Guides:

• CNA
• Garmin International Inc.
• Internal Revenue Service, Fresno Office
• Naval Air Systems Command (NAVAIR)
• Rothstein Kass
• Texas A&M University, College of Education & Human Development (Educational Psychology)
• Thomas Jefferson University
• University of California – Berkeley, MFE Program
• U.S. Air Force/746^th Test Squadron
• U.S. Army Healthcare Team
• U.S. Army Recruiting Battalion – Houston
• U.S. Army Recruiting Battalion – Seattle
• U.S. Coast Guard
• USDA Food Safety & Inspection Service

On a final note, we’d like to note that next week will be the materials deadlines for Adelphi University’s 2010 Job & Internship Expo Guide and St. John’s University’s Spring 2010 Career Fair Guide.

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Our very own Tim Clancy and Ann Morley will be anchoring the CRM booth June 1-4 in sunny Orlando, and they're looking forward to seeing you! Interesting fact: Ann and Tim have been working together for more than 25 years, even though they both claim to be in their 30s.

They will have some samples of our signature line of Career Guides on hand, and our Career Fair Guides as well. Even if you’re already familiar with our publications, stop by booth #414 to say hello and to give Ann your condolences for putting up with Tim for a quarter of a century.

The covers went to the printer yesterday in anticipation of sending the body of the Guide today. After a few last minute changes and additions, we received the final approval to print from Rutgers.

We still have one editorial update to make, and we will do so at the proofing stage since we have a tight publishing schedule. After the content of the book is complete, we will be providing Rutgers with a PDF of the book since they plan to post it on the event website.

The printed books will be arriving in plenty of time for what we hope will be a very successful event!

We’d like to say a big CRM THANK YOU to the advertising recruiters who made this publication possible:

• ALDI
• Experian CheetahMail
• Hess
• ITT
• Memorial Sloan-Kettering Cancer Center
• MetLife
• MfA (Math for America)
• Northwestern Mutual Financial Network – White Plains
• OpenLink
• Rensselaer International Scholars Program
• Rensselaer MBA
• Software Research Group (SRG)
• TEKfleet
• Telephonics
• U.S. Army Reserve Health Care Team

We are happy to announce our new partnership with Adelphi as they prepare for the 2010 Job & Internship Expo to be held Wednesday, April 7.

CRM will be providing a customized guide for this event connecting employers with career-focused seniors, graduate students and students searching for internships.

By advertising in the official program guide of Adelphi University’s Job & Internship Expo, employers will enjoy increased visibility at the event, and the guaranteed delivery of their recruitment message to the candidates they most want to reach.

Related Links:

Adelphi University Center for Career Development Calendar of Events

Get a quote or reserve your recruitment advertising space

 

Most of the advertising we receive comes to us in PDF form, and there's no doubt that the development of the PDF format has greatly improved the print production workflow. It has also become a favorite format of the universities that choose to design their own covers.

It is our pleasure to announce that, once again, CRM is partnering with the Big East Consortium to provide the Career Fair Guide for the 2010 Big East Conference Career Fair being held March 12, 2010 at Madison Square Garden.

The Big East Career Fair will connect employers with students and alumni from the following universities:

• University of Cincinnati
• University of Connecticut 
• DePaul University
• Georgetown University
• University of Louisville
• Marquette University
• University of Notre Dame
• University of Pittsburgh
• Providence College
• Rutgers University
• St. Johns University
• Seton Hall University
• University of South Florida
• Syracuse University
• Villanova University
• West Virginia University

A recruitment ad in the official Big East CFG allows employers to showcase their recruitment message, and promote their organization’s visit while standing out amongst their competitors, and attracting students to their booth.

Only a few ad spaces remain, so please contact Hector if you are interested in including your company in the 2010 Big East Career Fair Guide!

Click here for more details: 2010 Big East Career Fair Guide Advertising

 

Related Links:

Big East Career Fair website