CRM News

Tech Notes from Nan: CRMs Artwork Specs

CRM Pubs - Thursday, November 13, 2014

There are two key changes to our artwork specifications which our Career Center Partners and their advertisers should know going into the 2015-16 season.

Change 1: Resolution Update

Thanks to equipment developments (related specifically to dot gain) in printing, the ideal resolution for artwork is now 350 ppi (formerly 300 ppi). For those of you who are familiar with resolution, please skip down to Change 2: Metadata.

Resolution Explained in Detail

When is 72 ppi acceptable? For print, it is not ok for files to go to the printer at 72 ppi because the quality of the artwork in the printed piece will be very low. Your digital camera takes all of it's photos at 72 ppi. The way it takes high resolution (high quality) photos is to increase the dimensional size of the photo. For example:

The photo from my garden pictured above is the "raw" photo from the camera. I specifically set my camera to take high quality photos all the time. As you can see, the resolution is 72 ppi, but look at the dimensional size: 21 x 28 inches! It's huge!

The screen capture above is from Adobe Photoshop, and Photoshop would allow me to type 350 into the resolution field and, if I left the check box for "Resample" selected, Photoshop would take an educated guess at what all the missing pixels should look like. Sounds like  a great idea, but in practice, it gets mixed results.

Instead, I deselect the resampling function of the program. You can see by the link symbol in the picture above that the resolution and dimensional sizes then become dependent on each other, and when I increase the resolution to 350 ppi, the dimensional size is reduced. This is a proper resolution conversion because the program is using the actual pixels from the photo and compacting them.

Working with Photoshop over time, you can develop a feel for combining both resampled and non-resampled techniques to yield the largest size photo at the ideal resolution—there's a bit of leeway to fudge because in small increments, Photoshop's resampling is a very handy tool. If you want to experiment, make sure you save a version of your original art, because once the quality is's gone.

If you submit a 72 ppi photo that is only 3x3 inches to CRM, however, it is not possible to perform a proper resolution conversion. We will be in contact with you asking for higher quality art.

So, back to our original question, "When is 72 ppi acceptable?" Answer: When the 72 ppi resolution is paired with the large dimensional size and you are a Career Center Partner submitting editorial art to CRM for design purposes.

Advertising artwork (PDFs) submitted to CRM must come to us in high resolution. 

Change 2: CRM is Now Requesting Metadata

Our next request is a bit more detailed. We are asking for a Description in the IPTC Core metadata that accompanies each piece of artwork submitted to CRM.

Why are you being asked to provide this information?

Excellent question! One request we have received from our Career Center Partners is for an accessible version of their online guide. This will not be a standard offering from CRM because it requires a separate workflow. A key element in the production of an accessible PDF is the Description field in metadata. Here's why:

Reading software uses the Description field of metadata to read anything on a page that is not text. Ads do not have live text (the copy is part of the artwork), so a readable substitute must be available. When the reading software reaches a piece of artwork, it accesses the description and reads it instead. In the Keep American Beautiful ad example below, Ive added a description of the background photo, Photo of empty plastic bottle in a field of grass with a park bench to the side. The copy (text) of the ad strongly relates to the picture of the bottle, so the context of the ad is lost to anyone vision impaired who is reading the ad if the description of that visual element is left out.

It should be noted, too, that reading software relies on punctuation to indicate logical breaks in the text, so dont leave out the commas and periods! The reading software doesnt have to breathe, so it will rush through from beginning to end without punctuation to slow it down.

Heres an example of an ad with a Description:

For some of you the existence and use of metadata is not new so this request will not be a big deal.

For others, it may be very new. The screen shot above is from Adobes Bridge software. Links to other tools can be found on Photometadata.orgs website: — in the index click on Metadata Viewing and Manipulation Utilities.

Photographs and logos need to have descriptions too!

Caltechs logo has a Description:

More elaborate information could be added as well. For example, Hands holding and shielding a lit torch. I chose to omit that information for brevity.

A note to our Career Center Partners regarding description metadata: Any artwork you pick up from the 2014-15 season for use in your 2015-16 book will have a description added to the metadata by CRM as a matter of customer service as we set up the files for the 2015-16 season.

Please provide a metadata description for any new artwork you submit for publication.

A Work-Around for the Moment

Whether an advertiser or Career Center Partner, if you simply can not place the description yourself, please provide the description to CRM in the body of an email or in a Word Doc. We can cut and paste on your behalf!

Advertisers, please note that if you do not supply a description, CRM will list your company name and URL as the description. While we can cut and paste, we will not have time to hand enter all of the copy from your ad when we are in production.

If you have additional questions, please contact Nan Mellem at: nan at crmpubs dot com for further information.

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Career Guide Production Hit High Gear Today

CRM Pubs - Friday, March 15, 2013

Today was a book materials deadline for our partner schools hoping to receive 200 bonus copies of their books. To say we had a few emails in our inboxes would be an understatement! Thank you for submitting your edits—it helps us immensely.

If you’ve submitted materials but have not received a confirmation of their safe arrival from us, please be patient while we carefully review, file and just generally get a handle on the influx.

In the meantime, here’s a little eye candy of some of the 2013-2014 covers:

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2012-13 Publishing Progress Report

CRM Pubs - Wednesday, July 25, 2012

One by one the guides are going to the printer. We're busy chasing down approvals, checking proofs and keeping anxious eyes on the calendar as the new school year approaches. You'll want to keep an eye on our CRM Publications page because those 2011-12 links will slowly but surely be updated to 2012-13 links as the guides are completed.

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CRM Pubs - Tuesday, April 17, 2012

We’re well into production of the 2012-2013 Career Guides at this point, but it is worth a moment out of our schedules to properly appreciate the companies that make these books possible through their sponsorship. We couldn’t do what we do without you, so THANK YOU very much!

  • Abbott Laboratories
  • Accenture
  • ArcelorMittal
  • Ariel Corporation
  • Ashley Furniture Industries, Inc.
  • Baker Hughes Inc.
  • Bauer Compressors Inc.
  • Capital One
  • Coca-Cola Bottling Company
  • Crowe Horwath LLP
  • Curtiss Wright Controls - Defense Solutions
  • Deloitte Services LP
  • Dow Chemical Company
  • Ernst & Young, LLP
  • Flambeau, Inc.
  • Golden Eagle Insurance (Liberty Mutual)
  • The Home Depot
  • Inland Label & Marketing Services
  • International Paper
  • Jumptap, Inc.
  • KSB, Inc.
  • L'Auberge Casino Resort Lake Charles
  • Lam Research
  • Lutron Electronics
  • Marathon Data Systems
  • MIT Lincoln Laboratory
  • Moog Components Group
  • Nielsen Company
  • Nosco
  • Philadelphia Gas Works
  • PricewaterhouseCoopers LLP
  • Prudential Financial
  • Prudential Staffing
  • Roaring Gap Club
  • Robert Half International
  • Ross Management Services
  • Shell
  • Sherwin Williams
  • Sierra Lobo, Inc.
  • Silver Line Building Products LLC
  • State Farm
  • Statoil
  • Tate and Tryon
  • Uline
  • United Health Group
  • Vanguard
  • ViaSat
  • Wegmans Food Markets
  • WeiserMazars LLP
  • West Monroe Partners, LLC
  • The Westin Hilton Head Island Resort & Spa
  • Woodfield Country Club

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Tool for Paperless Editing

CRM Pubs - Friday, January 06, 2012

CRM is a publishing company striving to be green. We’ve always done print runs specific to our schools’ needs, and we’re able to do this because we have many partners. In the past year our Career Guides were printed to FSC standards.

In an effort to cut even more paper out of our production process, Tim and Nan have installed iAnnotate on their iPads. To any of our career center partners: We invite you to install the app as well. If you haven’t begun to edit a hard copy of your guide, you will be able to do the edits in iAnnotate and send them to us electronically. We will exchange proofs with you in this manner as well.

Also, iAnnotate syncs with Dropbox, and we’d be happy to set up an editorial folder for materials submission and proofing.

Contact nan (at) for more information or help with the process.

Edit: For our career partners using Android technology, here is a link to an annotation app called RepliGo Reader: Android Apps. We can't give you a review of it, so we make no promises. We'd be happy to hear your feedback about other apps, so drop us a note anytime.

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We’re Gazing Into the Future at CRM

CRM Pubs - Thursday, November 18, 2010

The last time we chatted, we were heading into the very busy month of September with six Career Fair Guides in production, and we’re happy to report a successful outcome.

We’ve been invited back onto the team for the production of the University of Maryland’s spring event guide, so we must have done something right. We’re looking forward to working with them again, and with all of our other partners for their spring events.

Visit our Career Fair Guide page to see a calendar of upcoming publications. Don’t miss an opportunity to connect with the students of these excellent schools!

What the Future Holds at CRM

This is the time of year when we take stock of the things we did right, and yes, the things we did wrong (or at least, the areas that need improvement), and we redesign ourselves.

A company, just like an individual, needs to exist in a state of training—learning new things and reassessing old techniques with a critical eye for what works and what doesn’t. CRM is sensitive to this. Thanks in large part to the feedback we get from our career center partners and their sponsors we know what we need to do to improve. We hear you!

So here are a few changes you’ll see from CRM in 2011:

            Features with appeal to our career center partners:

  • New option available for your electronic version: PDF or SWF? To see a sample of a CRM-created SWF file, check out Virginia Tech’s Career Planning Guide. Check your planning packet for further details.
  • New hosting option: CRM is now offering our partners up to 5 Mb of hosting space for your electronic publication.
  • New CRM articles in the library. Planning sheet #2 will have the new options listed. (CRM Work In Progress)
  • New CRM article designs—multiple page designs of new and favorite old articles with artwork and a little white space thrown in for good measure. The designs will be available in the CRM Article Library PDF that will be appearing soon on CRMpubs. (CRM Work In Progress)

            Features with appeal for everyone:

  • CRM is going green! All CRM publications will use paper that  is produced in accordance with the Forest Stewardship Council’s (FSC) guidelines. We started this conversion in the 2010-11 season, but we are fully committing to it for 2011-12.
  • Whether our career center partners choose a PDF or SWF file for their electronic version, all advertisers will enjoy one active link in their ad.

CRM is on Facebook!

For frequent updates regarding sponsorship opportunities, we hope you'll "like" our page: College Recruitment Media

Finally, we are thankful for our partnerships with the Career Centers and all the wonderful people who work so hard keeping them up and running, so we wish you and yours A BIG CRM HAPPY THANKSGIVING!


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New Partner, Sponsors and Eye Candy

CRM Pubs - Thursday, June 10, 2010

A Big CRM WELCOME to Rhodes State College!

CRM is excited to announce a new Career Guide partnership with Rhodes State College in Lima, Ohio. We look forward to working with Rhodes State Career Services.


NACE Wrap-Up

Tim and Sue returned to the office Monday morning with smiling faces from a successful trip to NACE in Orlando. They reported good conversations with old friends and new contacts alike, fun evenings, and excellent food. Tim, a veteran Segway rider, introduced Sue to the joys of geekish personal transportation at Disney World's "Around the World at Epcot" tour. And only one of them had an accident. (Hint: the person's initials are Tim Clancy.)

Eye Candy


The list of advertisers who have reserved their space continues to grow.

Here’s a big CRM THANK YOU to the following employers and graduate schools who have placed their orders for ad space in the 2010-2011 Career Guides:

  • American Institutes for Research
  • Ashley Furniture Industries, Inc.
  • Children’s Hospital of the King’s Daughters
  • The ESCO Group
  • Governmental Employees Credit Union (GECU)
  • Judicial Council of California
  • New Mexico State University Alumni Association
  • Panda Express
  • PricewaterhouseCoopers
  • Samuel Merritt University
  • Schlumberger
  • UC Davis Cal Aggie Alumni Association
  • U.S. Marine Corps, Pennsylvania           
  • U.S. Marine Corps, Marine Officer Programs, New Jersey
  • U.S. Navy, Recruiting District Richmond
  • ViaSat, Inc.
  • The Weidt Group
  • Weiser Mazars LLP

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Eye Candy and Swag to Brighten a Monday Morning

CRM Pubs - Monday, May 24, 2010


In an effort to expand networking opportunities between alumni associations and our Career Guide partners, Karen Johnson has been reaching out with sponsorship opportunities that will allow alumni associations to deliver their message to thousands of students who could become their newest members!

An ad placed in a Career Guide can:

  • Promote the alumni association to students nearing alumni status who are career-minded and actively job seeking
  • Target the association’s message with specific programs that will entice this demographic
  • Enjoy year-long exposure and thousand of impressions at an affordable price
  • Support your career services office by participating in this key resource

Augment your online presence today with an ad in a Career Guide that is 100% targeted at the people you want to reach, and support the efforts of your career center at the very same time!


The boxes have been packed and shipped in anticipation of a fantastic NACE event. CRM has swag this year! Stop by booth #414 to peruse a selection of our Career Guides, talk to Tim Clancy and Sue Peterson, and pick up a postcard and a pen.



The list of advertisers who have reserved their space continues to grow.

Here’s a big CRM THANK YOU to the following employers and graduate schools who have placed their orders for ad space in the 2010-2011 Career Guides:

  • AAI Corporation
  • Aurora Community Services
  • Bard College, Master of Arts in Teaching Program
  • Bio-Rad Laboratories
  • Capital One
  • Creighton University
  • The Dinex Group
  • Eastern University, Urban Studies Department
  • Enterprise Rent-A-Car
  • The Hartford Financial Services Group
  • HickoryTech
  • Liberty Mutual
  • Palmer College of Chiropractic
  • Shive-Hattery
  • Skarven Enterprises, a Boeing Company
  • St. George’s University
  • Smith Micro Software
  • Sundance Rehabilitation
  • Temple University, School of Podiatric Medicine
  • Texas A&M International University, Office of Graduate Studies
  • US Navy
  • USMC Officer Programs, Pennsylvania
  • USMC Recruiting Station, Buffalo
  • USMC Recruiting Station, Phoenix
  • Whittier Law School

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Spring's in Full Swing and So Are We

CRM Pubs - Friday, April 30, 2010

Books and covers keep coming in, and we’re loving it! We are starting to make production status calls to our partner schools to find out how covers and content edits are progressing. At CRM we understand that open lines of communication are important, and we encourage our Career Guide partners to contact us at any time if they have concerns or questions.

Here’s a sneak preview of some of the covers that have been recently finalized:

Next week we are expecting to hear from a lot of academic sponsors since May 3rd is an early reservation deadline. Why so early, you ask? We had our academic sponsors in mind when we set this early close, because we know many of you will be incredibly busy as the school year comes to a close, and then you will be off for a much-deserved summer break.

It has been our experience that we receive calls from interested academic sponsors in the fall, but by then the books are printing and shipping. We simply don’t want you to miss an opportunity to recruit the best and brightest students from the schools we represent.

The list of advertisers who have reserved their space is growing by leaps and bounds.

Here’s a big CRM THANK YOU to the following employers and graduate schools who have placed their orders for ad space in the 2010-2011 Career Guides:

  • Abbott
  • Accenture
  • Adler School of Professional Psychology
  • Anderson Center for Autism
  • Boeing
  • Bush School of Government & Public Service, Texas A&M University
  • CED, Consolidated Electrical Distributors
  • Clarabridge
  • Deloitte
  • Department of Animal Science, Graduate Program, Texas A&M University
  • Graduate Student Services, New Mexico State University
  • Grant Thornton LLP
  • H. John Heinz College, Carnegie Mellon University
  • Harris Teeter
  • JF Donahue, School of Business, Duquesne University
  • Johnson & Johnson
  • Lehigh University, College of Arts and Sciences
  • Loyola University Maryland
  • Mediacom
  • Pace Law School
  • Publix Super Markets Inc.
  • U.S. Coast Guard
  • University of California, Irvine
  • Wake County Public School System
  • Wake Forest University

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The Middle of April... Already!?!

CRM Pubs - Friday, April 16, 2010

We’ve been busy making Career Guide updates for our partner schools who’ve turned in their materials.

We’d like to encourage those schools who haven’t contacted us yet about their covers to go ahead and do so as soon as possible. We won’t design a cover for you until we hear from you, because after all, you may be designing your own!

Here’s a sneak preview of some of the covers that have been recently finalized:

CRM would like to offer a big WELCOME BACK to Rensselaer Polytechnic Institute! RPI was a valued Career Guide partner for many years, and after a 1-year hiatus has rejoined us. We’re looking forward to working with you again.

Since our last Career Guide production report the list of advertisers who have reserved their space has continued grow.

Here’s a big CRM THANK YOU to the following employers and graduate schools who have placed their orders for ad space in the 2010-2011 Career Guides:

  • AAA Mid-Atlantic
  • American University of Antigua
  • BillShrink
  • California Institute of Integral Studies
  • Christina School District
  • Clark County School District
  • El Paso Independent School District
  • Ernst & Young
  • Hardin-Simmons University
  • New Jersey Army National Guard
  • RBC Bearings, Inc.
  • Robert Half International
  • St. Anthony Home
  • Simpson Gumpertz & Heger Inc. (SGH)
  • Texas A&M Health Science Center, School of Rural Public Health
  • Texas Woman’s University
  • Thomson Reuters
  • University of California, Riverside/The A. Gary Anderson Graduate School of Management
  • Vecna Technologies Inc.
  • Virginia Beach Parks and Recreation/City of Virginia Beach

Thanks for stopping by!

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